Book Design – Xinjie Ma

Women

xinjie — Fri, 28 Aug 2015 15:35:38 +0000

A project to celebrate the diversity of femininity. A series of iconic imagery are created to illustrate the natural beauty of women from various culture. Screw bound hardcover with black velvet, wrapped in polymer jacket with gloss gold dry transfer.

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Two Dots

xinjie — Fri, 10 Jul 2015 15:55:40 +0000

A twin book on dots, desgin to be read together, each page presents one design principle through comparison of the other. Hardcover cloth bound with embossed uncoated substrate, spray painted fluorescent graphics in recto, letraset lettering in verso.

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Serendipity: My Rhapsodies of Accident

xinjie — Thu, 18 Jun 2015 16:02:23 +0000

A collection of serendipitous discoveries in a narrative book form: documenting the process of printmaking—from darkroom chemical development of imagery to the mechanical engineering of the book.

Through the analysis, intervention and amplification of serendipity, it aims to make two points, firstly, the content of the book is to suggest that design is not a thought experiment in front of a glowing screen, but it is a physical process to generate and accumulate ideas, it calls for the awareness that elevates serendipitous discovery onto a major strategy rather than a chance encounter. Secondly, serendipitous ideas are used throughout the book, making it a demonstration of the possibilities of such strategy.

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